Binu: Branding Case Study
Binu is a fictional wellness brand offering memory erasing products and services. Whether it’s past regrets, embarrassing moments, or just things you don’t want to think about anymore, safely forget memories that are holding you back.
CONCEPT · VISUAL IDENTITY · ART DIRECTION
The strategy was to create an optimistic and stylish face for Binu, making it easy to approach while maintaining the professional reliability of the brand.
Internal Branding
Focusing on the primary color, Binu Red and usage of the brand pattern allows for internally branded material to be coherent and unified.