Amble: Branding and Designing a Walking App

Amble was born out of a longing for meaningful walks within Santa Clarita, an arid suburban city designed for cars.

Amble is a walking app that invites you to take walks for pleasure. Whether you’re in Santa Clarita or Seoul, Amble’s algorithm will guide you on a pleasant, surprising walk every day.  

VISUAL IDENTITY · UI/UX · ILLUSTRATION 

Identifying Challenges

When you’re walking you want...


Onboarding


The first thing you want to know when going on a walk is the weather outside.

Then, create a walk using Amble’s walk generator.



The precise path is hidden, keeping walks exciting and open-ended.







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