Amble: Branding and Designing a Walking App


Amble was born out of a longing for meaningful walks.


During my time in Santa Clarita, an arid suburban city designed for cars, I came up with the idea for a walking app that invites you to take walks for pleasure. Whether you’re in Santa Clarita or Seoul, Amble’s algorithm will guide you on a pleasant, surprising walk every day.  

User research · UX strategy · UI design · Motion design · Prototyping · Illustration

Research

What do people look for on walks? 


I surveyed my cohort, who were intrested in the premise of this app to naw orr


Onboarding


The main page

Weather: the first thing you want to know before going on a walk


The first thing you want to know when going on a walk is the weather outside.


Then, create a walk using Amble’s walk generator.




The precise path is hidden, keeping walks exciting and open-ended.